Every week we feature a series of one selected artist who was published in our printed magazine. This person is blogging during that time.

Hierarchy of ideas

November 24th, 2012Author: PutPut

Lately we have been having lengthy conversations about the emergence and development of ideas and concepts, when is an idea interesting enough to pursue and realize. There are of course several deliberations while considering the “value” of an idea or concept but we genuinely believe that every idea be it big or small, silly or serious, profound or shallow will hold the potential to in some way move our work forward. Therefore one of the most important ingredients in our collaboration is a complete lack of hierarchy or preference in the ideas we realize, our main objective is to simply produce as many concepts as possible while still being very much aware and in charge of the visual quality and expression of the work.